We all know that our favorite search engines track and collect a lot of data about us in order to personalize the results – and the ads – that they serve us. But that kind of tracking might not always ...

As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy. What are the ...

Nearly half of all consumers consume plenty of content before deciding on a purchase, so brands should focus on crafting compelling, useful reads. If you position your brand as a trusted source, ...

The rise of voice search is transforming search engines into “answer engines”, which require a different strategy and set of ingredients for success. This strategy has come to be known as AEO, or ...

Video content impacts organic performance more than any other asset that can be displayed on a web page. In today’s online marketing world, videos have become an integral step in the user journey. Yet ...

HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is ...

Sometimes that can be encouraging, even exhilarating. You’ve got plenty of space for all your ideas, and countless opportunities to engage with potential customers and to build a stronger relationship ...

Since 1998, Google has used its homepage to host an invariably inventive Doodle. We've picked 10 of Google’s most memorable animations from the last two decades. Since 1998, Google has used its ...

71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps for voice search optimization. Have you ever tried to search for some data ...

As we reach the fourth quarter of 2017, it's time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we've seen the very ...

When consumers need to find the right product, service or storefront for their needs, they grab their phone, jump on their laptop, or just say, Hey Siri, Hey Alexa, and Hey Cortana. Search results ...

Google Business Profile now has a new way to submit a business photo as part of verification. Ben Fisher spotted this and shared it on LinkedIn along with screenshots. He wrote: “New: This could be a ...