OpenAI says access has reached Plus and Business subscribers, but the new model is not available in every ChatGPT mode.

Google Business Profile now has a new way to submit a business photo as part of verification. Ben Fisher spotted this and shared it on LinkedIn along with screenshots. He wrote: “New: This could be a ...

In my career spanning over 20 years in SEO, publishing, and content, I’ve used, as you might guess, quite a lot of SEO tools. Even when I had stepped away from the day-to-day activity and handed my ...

According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When creating marketing videos ...

If conveying the value to C-suite wasn’t challenging enough, SEOs are now having to deal with the GA4 shift Does your SEO reporting take hours or days? Is it too detailed, or not detailed enough? Buy ...

2022 saw nine confirmed updates (including two core updates,) five unconfirmed instances where volatility was observed in page rankings, and one data outage that caused chaos for 48 hours Video and ...

Content managers who want to assess their on-page performance can feel lost at sea due to numerous SEO signals and their perceptions This problem gets bigger and highly complex for industries with ...

Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into ...

Have you ever checked your analytics and saw a sudden or gradual organic traffic drop? Who hasn’t? If there’s one common thing in just about any marketing strategy: All of us have dealt with organic ...

Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall ...

The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad dollar count The inability to track reach and ...

Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant, trending, and related keywords that boost traffic. As an SEO professional, ...